Ranveer Singh becomes first Indian brand ambassador for Ray-Ban and Ray-Ban Meta

Ranveer Singh has become the first Indian brand ambassador for Ray-Ban and Ray-Ban Meta, extending the actor's association with fashion and self-expression into a partnership covering the eyewear brand and its technology-focused line. Bollywood Hungama reported that the appointment places Singh on a global roster of personalities associated with the brands that also includes BLACKPINK's Jennie and Formula 1 champion Lewis Hamilton.

The partnership is centred on Ray-Ban and Ray-Ban Meta's work with Singh in India, according to Bollywood Hungama. The association connects the actor's interest in style and individual expression with Ray-Ban's eyewear heritage and Ray-Ban Meta's technology-oriented products.

Key facts about the Ranveer Singh partnership

• Bollywood Hungama reported that Ranveer Singh is the first Indian brand ambassador for Ray-Ban and Ray-Ban Meta.
• The appointment places him on a wider roster that includes BLACKPINK's Jennie and Formula 1 champion Lewis Hamilton.
• The partnership covers Ray-Ban and Ray-Ban Meta in India, according to Bollywood Hungama.
• The association combines Singh's interest in fashion and self-expression with Ray-Ban's eyewear legacy and Ray-Ban Meta's technology focus.
• Bollywood Hungama reported that the partnership follows the success of the Dhurandhar franchise and Singh's continued international visibility.

Singh connects the partnership to individuality

In comments reported by Bollywood Hungama, Singh framed his connection with Ray-Ban around individuality rather than a fixed approach to dressing. He said the brand had long stood for individuality, something he had related to “for as long as I can remember”.

Singh described style as a matter of “instinct, mood” and the freedom to express different versions of oneself, according to Bollywood Hungama. That framing places personal expression at the centre of his role in the partnership and links his public fashion identity with the brand's stated positioning.

The actor also addressed the technology element of Ray-Ban Meta. Bollywood Hungama quoted Singh as saying the combination of iconic styles and “cutting-edge technology” made the partnership feel natural. He referred both to Ray-Ban's legacy of people who had done things their own way and to Meta's vision of “building AI glasses for everyone”.

How the partnership is positioned

Part of the association	Bollywood Hungama's reported framing
Indian milestone	Ranveer Singh is the first Indian brand ambassador for Ray-Ban and Ray-Ban Meta.
Global company	He joins a roster that includes Jennie and Lewis Hamilton.
Ray-Ban	The partnership draws on the brand's eyewear legacy and association with individuality.
Ray-Ban Meta	The technology-focused side of the association includes Meta's vision for AI glasses.
Singh's role	His fashion identity and emphasis on self-expression are central to the India partnership.

The appointment gives the India campaign a recognisable film personality while situating Singh within a broader set of global ambassadors. Bollywood Hungama's report specifically identified Jennie and Hamilton among the personalities associated with Ray-Ban and Ray-Ban Meta, placing Singh's new role within that international context.

Fashion, technology and a shared theme of self-expression

The structure of the partnership brings two related but distinct brand ideas together. Bollywood Hungama described Ray-Ban through its eyewear legacy, while Ray-Ban Meta represents a technology-focused offering. Singh's comments connect both sides through the idea that style can operate as personal expression rather than adherence to a set formula.

That connection is particularly clear in his statement that style changes with instinct and mood. Rather than separating the eyewear design from the technology, Singh presented their combination as part of the reason the association felt natural to him, Bollywood Hungama reported.

His reference to Ray-Ban's history of people doing things “their own way” also mirrors the emphasis on individuality that opened his statement. The Meta component adds another theme: the development of AI glasses for a wider audience, a vision Singh explicitly cited while discussing his enthusiasm for being part of the story in India.

The Dhurandhar context

Bollywood Hungama reported that the Ray-Ban and Ray-Ban Meta partnership comes after the success of the Dhurandhar franchise. The outlet said Singh has remained in the spotlight for his performances in those films and that the franchise has contributed to his continued international visibility.

That context links the ambassador appointment with a period in which Singh's screen work has kept him visible beyond the immediate domestic film conversation. Bollywood Hungama presented the brand association as arriving after that run rather than as an isolated development in his commercial profile.

The outlet has separately reported another recent development connected with the franchise: the CBFC ordered 45-50 cuts for the television premiere of Dhurandhar: The Revenge. Bollywood Hungama said the U/A 16+ television version runs 10 minutes shorter.

A place on Ray-Ban's international roster

Becoming the first Indian ambassador gives Singh a specific position within Ray-Ban and Ray-Ban Meta's representation in India. Bollywood Hungama reported that his new association sits alongside an international ambassador roster that includes Jennie, a member of BLACKPINK, and Formula 1 champion Hamilton.

The comparison is one of geographic reach rather than a shared profession. Singh comes from Indian cinema, while the other names identified by Bollywood Hungama are associated with music and motorsport. Their inclusion on the same roster illustrates the range of public personalities linked with the brands.

For Singh, the partnership's stated themes closely follow the language he uses to describe his own approach to clothing and identity. His remarks focus on the absence of a fixed style formula, the importance of mood and instinct and the ability to present different versions of oneself.

Why the Ray-Ban Meta element matters to the announcement

The appointment is not limited to Ray-Ban's traditional eyewear identity. Bollywood Hungama reported that Singh represents both Ray-Ban and Ray-Ban Meta, giving the partnership a technology component alongside its fashion positioning.

Singh explicitly linked the two in his statement. He described the combination of iconic styles and newer technology as a natural fit, while also referring to Meta's aim of building AI glasses for everyone. That makes the technology side integral to the announced association rather than a separate endorsement.

The India-focused partnership therefore rests on three strands identified by Bollywood Hungama: Ray-Ban's established eyewear identity, Ray-Ban Meta's technology-led products and Singh's own public association with fashion and self-expression. His status as the first Indian ambassador gives the arrangement an additional national milestone within the brands' wider roster.

Coming after the success of the Dhurandhar franchise, the appointment also extends Singh's current visibility from film into a global consumer-brand context. Bollywood Hungama's account places his recent screen profile, personal approach to style and interest in the technology behind Ray-Ban Meta inside the same partnership, with Singh saying he is excited to be part of that story in India.

Frequently asked questions

What is Ranveer Singh's new role with Ray-Ban?

Bollywood Hungama reported that Ranveer Singh has become the first Indian brand ambassador for Ray-Ban and Ray-Ban Meta. The partnership represents both brands' association with Singh in India.

Which other personalities are associated with Ray-Ban and Ray-Ban Meta?

Bollywood Hungama reported that the global roster includes BLACKPINK's Jennie and Formula 1 champion Lewis Hamilton. Singh now joins that group as the first Indian ambassador.

What did Ranveer Singh say about the partnership?

Bollywood Hungama reported that Singh connected Ray-Ban with individuality and described style as being driven by instinct, mood and freedom of expression. He also highlighted Ray-Ban Meta's technology and Meta's vision of building AI glasses for everyone.

How does Dhurandhar relate to the announcement?

Bollywood Hungama reported that the partnership follows the success of the Dhurandhar franchise. The outlet said Singh's performances in those films have contributed to his continued international visibility.